For B2B newsletters
Cadence curates your industry’s news, dedupes and summarizes it, and blends it with your own updates. Each subscriber receives only the topics they follow.
Trusted by
- Northwind
- Basalt
- Meridian
- Fieldnote
- Kestrel
- Openpath
The problem
Everyone gets the same email. Most of it isn’t for them.
The average B2B newsletter is opened by a fifth of its list. Not because the writing is bad — because four fifths of it was written for somebody else.
A developer skims past the sales update. A marketer skips the release notes. Every block that isn’t for them is a small reason to stop opening — and once a reader tunes out, a re-engagement campaign rarely wins them back. It’s not a writing problem. It’s a relevance problem.
- 1 in 5
- opens the average B2B newsletter
- 80%
- of a typical issue is irrelevant to any one reader
- 2.3×
- the engagement when readers get only their topics
How it works
From a dozen sources to everyone’s own edition.
Four steps. You set it up once; every issue after runs on the same rails.
- 01
Connect your sources
RSS feeds and sites for the topics you cover.
- 02
We find what matters
Duplicates merged, noise filtered, each story summarized with a link to the original.
- 03
You review, once
Approve each story. Add your own updates alongside.
- 04
Everyone gets their version
Each subscriber receives only the topics they chose.
Nothing sends without you.
Every story arrives as a block you approve, edit or drop. Your own updates sit in the same queue.
Issue 24
4 of 6 approved
Kubernetes 1.33 tightens pod defaults
CNCF · DevOps, Cloud
Critical OpenSSH CVE patched
Ars Technica · Security
AWS cuts cross-region egress fees
The Register · Cloud, Data
We're hiring two platform engineers
Written by you · All topics
Issue 24 is ready
4 of 6 approved · sends Friday 09:00
See it as a reader
The same issue. Everyone’s own edition.
Six stories go into Issue 24. Each reader receives only the ones tagged with a topic they follow — so no two inboxes get the same email. Pick some topics and watch the issue rebuild.
Follow a few topics
Your edition: 3 of 6 stories
Cadence <issue@cadence.co>
to you · Friday, 09:00
Cadence
Issue 24 · your edition
3 stories for the topics you follow
Ansible 12 ships parallel execution
Playbooks now run tasks concurrently across hosts, cutting large-fleet runs by up to 40%.
The Register· Read original →
Kubernetes 1.33 tightens pod defaults
Pods now run non-root by default and drop all capabilities unless explicitly granted.
CNCF· Read original →
AWS cuts cross-region egress fees
Data transfer between regions in the same continent drops 60%, effective next billing cycle.
The Register· Read original →
You follow Automation, DevOps, Cloud. Update topics · Unsubscribe
Try it as a reader
Pick your topics.
Get only those.
Subscribe to the Cadence issue and see the product from the reader’s side. One email a week. Unsubscribe in one click.
Trust & delivery
Lands in the inbox. Stands up to audit.
The unglamorous parts, handled — so your issues arrive, and your records hold up when someone asks.
Your own domain
Issues send from you, not from us — your brand in every inbox.
SPF, DKIM, DMARC
Authentication configured at setup and monitored on every send.
One-click unsubscribe
List-Unsubscribe headers on every send, honoured instantly.
Consent records
GDPR-compliant consent, timestamped and exportable on demand.
Pricing
Every plan includes a 14-day trial. No card required to start.
Starter
For a first newsletter
$49/mo
- Up to 2,000 subscribers
- Up to 10 sources
- Weekly send
- 6 topics
- Email support
Team
For growing teams
$149/mo
- Up to 15,000 subscribers
- Unlimited sources
- Any send cadence
- Your own sending domain
- Shared approval queue
Scale
For large lists
Customannual
- Everything in Team
- Multiple newsletters
- SSO and audit log
- Dedicated IP
- Named contact
FAQ
Frequently asked
Where do the stories come from?
RSS feeds and sites you nominate. You add the sources at setup and can change them at any time. Every summary links back to the original article.
Does anything send without my approval?
No. Each story is a block you approve, edit or drop. An issue with unapproved blocks will not send — it waits for you.
How do subscribers pick their topics?
They choose from the topics you define, either when they subscribe or from a link in the footer of any issue. Changes take effect from the next send.
What happens if a subscriber follows no topics?
They are skipped. Cadence does not send an empty issue, and the skip is recorded so your open rates stay honest.
Can I send from my own domain?
Yes, on Team and Scale. We walk you through SPF, DKIM and DMARC at setup and monitor alignment afterwards.
How is this different from an AI writing tool?
Cadence does not write your newsletter. It finds and condenses what has already been published, merges duplicates, and leaves the editorial judgement to you.